Dynamic, highly efficient and extremely comfortable: Audi presents the Audi Q8 concept at the North American International Auto Show (NAIAS) 2017. With this model the premium manufacturer is tapping into a new segment for the full-size class – an elegant alternative to the robust presence of a classic sport utility vehicle. The Q8 concept stands for maximum prestige. It combines the spaciousness typical of an SUV with the emotional lines of a coupe. Propulsion is provided by a powerful, yet highly efficient plug-in hybrid with 330 kW of system output and 700 Nm (516.3 lb-ft) of torque. The concept car is the basis for a production model that Audi will launch on the market in 2018.
At 5.02 meters (16.5 ft) long, the Audi Q8 concept is an impressive presence in the full-size class. Thanks to a wheelbase of three meters (9.8 ft), the show car offers plenty of space for passengers and luggage. Despite the sloping, coupe-like roofline, even the rear-seat passengers enjoy ample head and shoulder room. The control concept uses large touchscreens in the cockpit and is rounded out by an expanded version of the Audi virtual cockpit and a contact-analogue head-up display. The latter uses intelligent augmented reality technology that merges the real and the virtual worlds.
“The Q8 concept is an Audi in peak form. It demonstrates the strengths of our brand in both technology and design while providing a glimpse at a future full-size, production SUV,” said Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “With its next-generation display and control solutions, we are enabling customers to experience connectivity in a whole new way.”
Dynamic lines and digital Matrix laser technology: the front end
The front view of the 2.04-meter-wide (6.7 ft) Audi Q8 concept is already impressive. The distinguishing feature here is the octagonal Singleframe with honeycomb insert. It is sculpted and significantly wider than in today’s Audi production models. Six upright double bars structure the radiator grille while simultaneously emphasizing its height. A mask painted in a contrasting color frames the grille. The outer air inlets have a deep and dynamic appearance like the intakes of a turbine. A distinctive aluminum blade forms the bottom edge of the bumper.
The flat, wedge-shaped headlights of the Audi Q8 concept are integrated progressively into the exterior and connected from a design perspective to the surrounding air inlets. The individual lighting units have glass covers, but the headlights as a whole are open. This creates the impression that they are free in space. The aluminum housing for the headlights carries over the sculpture of the Singleframe. The clear geometry gives the Audi Q8 concept a determined look. An x-shaped, blue laser light signature highlights the digital Matrix laser technology used for the low and high beams. Broken down into more than one million pixels, their light can illuminate the road in high resolution and with precise control. Located below the edge of the engine hood is a narrow LED light guide that emits the light for the dynamic turn signals and the daytime running lights. It wraps around the outside of the headlights, where its ribs create an innovative e-tron signature. All lighting functions are dynamic.
Athletic and powerful: the side view
The silouhette of the Audi technology study also evokes tautness. The doors do not have window frames, thus contributing to the flat roofline. The Audi Q8 concept is 1.70 meters (5.6 ft) tall. All lines on the body climb upward dynamically toward the rear – the bottom edge of the side window, the shoulders, the dynamic line and the sill lines. The surfaces of the fenders, doors and side panels are athletically curved. The lower section of the doors form a deep fillet. Other design features are the quattro logo milled below the rear doors and also the exterior mirrors with their multifaceted edges. The doors are opened via touch sensors. As soon as the door detects hand contact, it opens easily and swings to a defined opening angle.
The extremely flat and very wide C-pillar is reminiscent of the Audi Ur-quattro from the 1980s, as are the strongly flared shoulders over the wheels. This places the concept car in a logical line with the show cars of the Audi Prologue series. The balanced proportions of the Audi Q8 concept emphasize the front and rear wheels equally – that too is typical quattro. The strongly accentuated wheel arches feature a double design. The sill region of the doors shines in
brushed aluminum for an intriguing contrast to the show car’s Bombay blue paint finish.
Flat and compact: the rear
A long roof edge spoiler shades the extremely flat rear window of the Audi concept car. A double spoiler lip below the window forms a distinctive contour on the power luggage compartment hatch. The strip of lights extending over the entire width of the rear end is part of a distinctive e-tron light signature. It serves as both the tail and brake light as well as the dynamic turn signals. The four outer lighting elements are set in aluminum blades and reflect the semantics of the headlights. The individual elements of the tail lights are also open, and all lighting functions are dynamic.
The license plate of the Audi Q8 concept is located on a black trim strip between the lights – a typical feature of the Audi Ur-quattro. The diffuser is made of aluminum; its clasp of high-gloss Carbon Atlas. This combination of materials is also used around the headlights to demonstrate sportiness.