posted in Autofan Special Reports section April 6, 2017

2017 BMW M6 GTLM - The Artist John Baldessari's Rolling Art

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Miami Beach, FL - On November 30, 2016 the VIP Preview day of this year’s edition of Art Basel in Miami Beach, the BMW Art Car by John Baldessari celebrated its world premiere. The 19th vehicle of the BMW Art Car Collection was designed by the American master of conceptual art and revealed in the presence of the artist himself, Ludwig Willisch, President and CEO, BMW of North America, and Jens Marquardt, BMW Motorsport Director, at an exclusive reception at the Botanical Garden of Miami Beach. John Baldessari’s BMW M6 GTLM, a race car featuring 585 hp, was on public display until the closing of Art Basel. Following the 40-year tradition of BMW Art Cars, John Baldessari’s “rolling sculpture” then proved itself on the race track of Rolex 24 at DAYTONA on January 28 and 29, 2017. 

Who is John Baldessari?

John Anthony Baldessari (born June 17, 1931) is an American conceptual artist known for his work featuring found photography and appropriated images. He lives and works in Santa Monica and Venice, California.

Initially a painter, Baldessari began to incorporate texts and photography into his canvases in the mid-1960s. In 1970 he began working in printmaking, film, video, installation, sculpture and photography. He has created thousands of works that demonstrate—and, in many cases, combine—the narrative potential of images and the associative power of language within the boundaries of the work of art. His art has been featured in more than 200 solo exhibitions in the U.S. and Europe. His work influenced Cindy Sherman, David Salle, Annette Lemieux, and Barbara Kruger among others.

The Artist John Baldassari Statement About The BMW Art Car project:

“I have done only one work in my life involving a car before, and that was an image of a car. So for the BMW Art Car project, I entered uncharted territory, not just in terms of the subject, but also moving from two- to three-dimensional art. A challenge I did enjoy! The ideas all came at once: for instance, the red dot on the roof, so you can see it from above, FAST on one side and a picture of the car on the other side. I like the ambiguity, having two-dimension and three-dimension at the same time. Considering the car as an icon of contemporary life, my concept turned out playfully satirical, but it also highlights some of the trademark ideas that I use. So you can say, the BMW Art Car is definitely a typical Baldessari and the fastest artwork I ever created!”

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source: BMW Group, Wikipedia

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