posted in Autofan News section March 5, 2017

CR-V Pet Adoption Drive Latest Hispanic Marketing Effort Aimed at Pet Lovers

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Honda continues its launch activities for the all-new 2017 CR-V SUV with today's debut of an inspirational social campaign that runs from March 2-31 on Honda's social channels: @HondaLatino Twitter and Instagram as well as Facebook to drive awareness of the 2017 CR-V. The campaign incorporates the brand's belief in "The Power of Dreams," which has been a key theme throughout the CR-V's marketing launch. 
2017 Honda CRV ReviewThe new CR-V Hispanic social campaign is brought to life through Honda's partnership with spcaLA and employs the CR-V to bring awareness to pet adoption. Through the 'CR-V Pet Adoption Drive,' Honda is helping dogs find a new family and forever home. 
The campaign features dog lover Carlos PenaVega, who will reach out to the pet-loving community through Honda's social channels on behalf of dogs in search of a new home. The first of the three-part video series launches today (http://honda.us/AdoptionCRV) with the series highlighting the new CR-V's new exterior styling, capability and roominess. This video features PenaVega and friends from spcaLA as they share helpful tips to best care for the animals. "The CR-V has been powered by Honda's dreams for its customers, helping make it America's Best-Selling SUV over the past two decades," said Susie Rossick, Assistant Vice President, Honda Auto Marketing. "Highlighting these inspirational stories will enable viewers to become familiar with the CR-V and spotlight the dogs available for adoption, helping find homes for these deserving animals." 
Honda's 'CR-V Pet Adoption Drive' follows the CR-V's "Best Friends" Spanish-language TV spot (http://honda.us/BestFriendsCRV) which debuted on Fox Deportes during football's big game in February, marking a first for Honda. The spot focuses on the notion that sometimes a dream means helping others realize theirs. It tells the emotional story of a young boy and his mom adopting a puppy together. Over time the boy and his dog develop a fun and loving relationship and the whole family comes together to train the dog. One day, they receive a call they've been expecting. In the final moments of the spot, it is revealed that the months-long training activities have been done so that they could gift the dog to another family as a service dog to help a child with special needs.

source: Honda

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