Olympic hero Sir Ben Ainslie manoeuvres his way through an epic sandstorm in the new 2017 Land Rover Discovery TV Commercial directed by Jake Scott of Ridley Scott Associates. New Land Rover Discovery TV commercial launched featuring Sir Ben Ainslie and his Land Rover BAR sailing team 60-second spot showcases Discovery’s remarkable Intelligent Seat Fold Technology and seven-seat layout. The 60-second commercial aired for the first time during the break of ITV’s coverage of the RBS Six Nations’ game between Ireland and Italy, at 2pm on Saturday 11 February. Later that day, on the same channel, the commercial ran again during The Voice at 8pm. It celebrates the new Discovery going on sale in the UK with prices from £43,495.
The spot captures Sir Ben as he manoeuvres his way through an epic sandstorm in the new Discovery. Huge clouds of sand swirl around him as he effortlessly handles the vehicle, turning sharply and avoiding trees to finally meet his team-mates at the storm’s edge. They then head to the marina to hit the water in their specially designed America’s Cup boat, a multi-hull catamaran designed with support from Land Rover’s engineers. Director Scott uses the shimmering violins and horn of Johann Strauss II’s Blue Danube waltz to convey the robust, yet nimble, capability of the new Discovery.
The commercial also shows the seven-strong crew demonstrating the vehicle’s Intelligent Seat Fold technology, which allows owners to configure the versatile seating through a dedicated app on their smartphone from anywhere in the world.