Nissan expands popular "Midnight Edition" package to six core models – Sentra, Altima, Maxima, Rogue, Murano and Pathfinder.
-New Midnight Edition equipment package adds visual excitement and optimized pricing with black aluminum-alloy wheels and black exterior accents
-Once only offered on Maxima SR, Midnight Edition package now available on three sedans and three crossovers, along with expanded choice of exterior colors
-Mid-model year Midnight Edition launch projected to continue sales momentum – Nissan ranked as fastest growing brand in the U.S. in 2016
-Midnight Edition models available now at Nissan dealers nationwide
Nissan today announced it is expanding its Midnight Edition equipment package, previously available only on the Maxima SR, to five additional models – each among the brand’s best-selling nameplates. Designed to add visual excitement, the new Midnight Editions of Sentra, Altima, Maxima, Rogue, Murano and Pathfinder share unique content – including black wheels, black spoiler, black mirror caps and available special floor mats –with additional equipment added by model.
“The idea of expanding the availability of the Midnight Edition package was driven by customers who loved the blackout treatment on Maxima SR and asked for it to be available on other popular Nissan vehicles,” said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc.; chairman, Nissan Canada. “The six models offering Midnight Edition packages account for more than 75 percent of our U.S. sales, so we think they will find a receptive audience.”
The original Midnight Edition package was offered on the 2016 Maxima SR and now accounts for 85 percent of Maxima SR sales. While first offered exclusively with black exterior paint, the color palette for Midnight Editions now includes a choice of black, white, gray and red colors for all six models.
All Midnight Edition models are offered with high-optimized pricing, with the packages’ MSRPs1 offering discounts up to $1,300 on select models (versus similar equipment priced separately).
“We’re creating a clear visual identity package across key models in the Nissan lineup,” said Meunier. “The high-optimized MSRPs for the Midnight Editions will be hard for buyers to pass up.”